Reader Comments

Comments from Professionals and Other Readers

“Recent graduates don't need advice from a book. They need a mentor, a guru, and a gently prodding conscience whispering in their ear. Gene is that voice. Listen carefully.”
          Rachel Howald, Principal and Founder, Howald & Kalam NY

“I’ve had some amazing jobs over the past 15 years… not one of which was ever publicly advertised. FINALLY, a ‘career advice’ book that unveils the irrelevance of career search sites and HR departments when pursuing one’s dream job. A must-read for ambitious people ready to create their own destinies in an ever-changing job market.”
          Carrie Langdon Murchison, Manager of External Affairs, eBay Inc.

“Killing the Cover Letter provides a simple, yet startling solution to students’ job hunting dilemmas. The book’s brief, elegant advice will save countless hours of anguish and wasted effort. Gene Kincaid’s vivid, direct writing style ensures the book’s message hits a new generation with impact and precision.”
          Dr. Barbara Phillips, Rawlco Scholar in Advertising and Professor of Marketing, Edwards School of Business, University of Saskatchewan

“Well written, wonderfully current advice about landing a job in advertising/pr. This book does an excellent job of making the job-hunting task more understandable and accessible. Five Stars!”
          Dr. Gary Wilcox - John A. Beck Centennial Professor in Communication and Director of the Graduate Program, Department of Advertising, The University of Texas at Austin

“Gene lives and breathes the digital age through his teaching and students. This book will help not only those graduating but also those job seekers that need to adapt to a fast-changing environment where standing out is a must.”
          Brett A. Hurt, Founder and CEO of Bazaarvoice and Founder of Coremetrics

“This book is for anyone and everyone who wants to ‘go get’ their dream job, not just for advertising majors. As a matter of fact, it is for everyone who wants to keep and advance in their jobs, because Gene Kincaid does not simply give advice, he teaches a whole new attitude, a new mindset of an unabashed achiever.”
          George H. Mitchell, President, University Co-op

“Killing the Cover Letter is the instantly understandable guide to getting a job in the marketing communications field. There simply is not a book like this out there.”
          Cameron Maddux, Advertising Instructor, Academy of Art University and former Employer Brand research manager for JWT

“While the tactics may have changed, the strategy remains the same. Getting a job in this field is tough. Those who demonstrate they are willing to go above and beyond, do their homework and look for creative ways to sell themselves, will get the job. Period.”
          Mary M. Price, Principal, Brand Media, The Richards Group

“The book is a gem and its timing could not be better. The market students face now is much like the one I faced seven years ago in 2002, with opportunities few and far between. The book's examples encourage one to take steps outside of one's confidence zone, and you will be forever grateful. Contained herein is advice that took years to accumulate, and the perspective is fresh, direct and empowering. The message is clear: in a challenging market, it is up to the individual to find a way through the clutter. And if one is prepared to make the effort, one will.”
          Cody Hudson ( review)

This book is gold. As a student of Gene's, he is constantly imparting wisdom on how to get into the industry, and this book is all of his brilliant advice in one place. After being in the advertising industry and teaching hundreds of senior undergraduates, he certainly understands how students can stick out to employers, put their best face forward, and develop the relationships to get their feet in the door.

I recommend this book to anyone looking for a job (or internship) and have personally passed it along to multiple friends. It is a very quick read, and I promise you will hear advice different from the typical job search book.

          Kellye Kuh ( review)